RETORNO DO INVESTIMENTO EM TREINAMENTO: UMA ABORDAGEM DE MÚLTIPLOS CASOS

Abstract

O ROI em treinamento é apresentado no modelo de avaliação em níveis, proposto por Phillips, como sendo o 5º nível das etapas de avaliação que compreendem outros níveis como: reação, aprendizagem, comportamento e resultados empresariais. Esta pesquisa tem como foco o ROI em treinamento operacional, gerencial / executivo e de vendas, buscando respostas em relação ao tratamento dado pelas empresas participantes da pesquisa à questão do ROI, nos diferentes tipos de treinamento. Foi realizada uma revisão da literatura sobre três métodos de avaliação em níveis, sendo adotado o modelo teórico de Phillips (2003), nesta dissertação. A intenção era investigar "como e porque" as empresas realizam o ROI nos diferentes tipos de treinamento. O objeto desta dissertação foram três empresas: duas delas situadas no Estado de São Paulo e outra, NO Estado do rio de janeiro. Optou-se em realizar um estudo de múltiplos casos, que possibilitou um aprofundamento da pesquisadora no objeto. Foram realizadas entrevistas nas empresas e análise de documentos - quando existentes -, pelas quais a pesquisadora pôde concluir, após tabulação e análise dos dados, que apenas uma das empresas participantes realiza o ROI em sua plenitude.

The productive modernization and restructuration process, characterized by the microeletronics automation and new organizational principles (production and labor), is changing the pattern of the typical industrial job, suggesting systematic transformationns on the employment structure. For a better understanding of the subject, his research paper analyzes the structure of the work force in the oil industry in the Grande ABC" area. The given data was obtained from the Secretary of Work, from the RAIS System (Social Information Annual Relation) with retrieved data from 1986 to 2002, and on a case study on three different companies from the oil industrial district of the "Grande ABC" area.As a result of this study, it is possible to identify the through development of this worker type, which leads us to discuss the changes on that individuals' profile. Talking about the ocupational categories, it is possible to identify a clear loss among the workers on the operational department, which suggests an intensification of the industrial estructuration process. Another important aspect is the transition from the work force concentration from the less instructed individuals to the more educated ones. The age issue reveals an older work force, which agrees with the relative tendencies of a long career, meaning job stability for those workers. The sex analyzes of the oil industry worker shows that the typical worker is a male, similar to the 80s decade pattern, and the oppotunity for the women usually migrates from the big to the small companies, which denuounces the downgrade of the women working. In regards to the companies, all of the shown evidence leads to conclude that the limited worker, whose typiacal job includes only mechanized work (typical Ford/Taylor production organization model), became less important for the management objectives, within the new era of the technological development. As the programeable automation development, the tendency to the work function to become a monitoring function arose, requiring better instruction, capacity, responsability and an abstractive capacity from the workers.A significant part of those oil industry workers however, followed a course out of the job world, in which they lost their benefits such as registered and regulated work, which isa benefit of the moder oil industry..