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Título: VALUE CO-CREATION AND SOCIAL NETWORK ANALYSIS ON A NETWORK ENGAGEMENT PLATFORM
Autores: DONATO, H.C.
FARINA, M.C.
DONAIRE, D.
SANTOS, I.C. DOS
Palavras-chave: Value co-creation
Business networks
DART model
Social Network Analysis
Engagement platform
Data de Emissão: Set-2017
Fonte: DONATO, Hellen Claudia et al. VALUE CO-CREATION AND SOCIAL NETWORK ANALYSIS ON A NETWORK ENGAGEMENT PLATFORM. RAM. Revista de Administração Mackenzie, v. 18, n. 5, p. 63-91, 2017.
Resumo: ABSTRACT Purpose: The study identifies value co-creation resulting from the influence of relationships, using the DART model, on an engagement platform in a specific network of companies in the Great ABC Region, which does not allow competition, that is, only one company by activity sector and contemplates different business segments with the objective of mutual benefit. Originality/value: A gap in theory regarding value co-creation based on the relationship in the cooperation network with different segments, in which clients are independent organizations. Design/methodology/approach: The research is a descriptive case study of a network named co-creative. The data were obtained from the centrality and density metrics, from the social networks analysis (SNA), besides the information obtained from the document analysis, the nonparticipant observation technique and interviews with the network components. Findings: There were 12 results of co-creation of values, of which five were completed: development of Biblical APP, personal marketing for digital media, opening of a company in search of financial resources, digital marketing with animation for corporate videos and Coaching specialized in self-esteem for men and women. These results of co-creations were analyzed based on the relationships of the engagement platform provided by the network. Another six co-creations are underway and one under study.
URI: http://repositorio.uscs.edu.br/handle/123456789/1189
ISSN: 1678-6971
Aparece nas Coleções:Artigos - Pós-Graduação em Administração

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